Designing next generation savings and investments
Figma
Lottie
Origami
Adobe Creative Suite
HTML/CSS
Javascript
Rive
With over 5 million users, PiggyVest is Africa's leading digital savings and investment platform. It enables users to save money automatically or manually in various savings wallets such as SafeLock, PiggyBank, and Target Savings.
PiggyVest initially launched with a single savings offering but later expanded to include four more. This expansion created challenges: users struggled to find, differentiate, and understand which savings products suited them best. My main task was to develop comprehensive design solutions to drive growth, trust and clarity across the product.
The 2019 redesign of the PiggyVest mobile app was arguably the most significant and impactful project I'd tackled. Upon its release, we saw user growth from 400,000 to 1,000,000 users within just six months. The only thing that changed was the product design, which strengthened my belief that design can be a differentiator and have real, tangible impact.
At PiggyVest, my role was diverse and extensive. I secured management buy-in for our design vision, aligning it with company strategy and collaborating closely with Product, Engineering, and Marketing teams. My work encompassed all aspects of user experience— conducting user research, crafting intuitive user flows, designing appealing layouts, creating custom icons, and developing engaging interactions.
Over the next four years, I built and led a design team, overseeing their exceptional work across three distinct products: PiggyVest, Pocket App (acquired by PiggyVest in 2021), and Patronize (now PiggyVest Business), with a combined user base of almost 9 million users. I'm honored to have significantly contributed to PiggyVest's rapid user growth and success.
Other Work
